About Us

In-house rock stars

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In-market Linguists

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Countries Served

FOUNDED IN 1972

YEARS OF MARKETING EXCELLENCE

HOW WE WORK

Local Presence, Global Scale

We are the local partner that can help your brand across borders and cultures. With teams in 19 countries across the world, we can offer local market insight at scale, while our distributed hub model means the wheels are always turning.

Global LEADERSHIP TEAM

People are our power. Our global scale gives us access to the best and brightest creative minds across the globe, while our wide service offering means we have specialists in every aspect of the marketing ecosystem.

TRENT AGNEW

APAC CEO

Trent is a creative and strategic leader whose connected approach ensures the consistent and seamless delivery of high-quality solutions across the Asia-Pacific region. Trent’s 20+ years of creative experience allows him to drive the growth trajectory for the region with an innovator’s perspective.

TOBY CODRINGTON

Global Brand President

A decisive, proactive leader, Toby has established a culture of achievement based on promoting long-term growth for clients and our people. His global experience and vast industry understanding continues to advance innovation and progress across all Tag regions.

ASHME DRURY

Executive Vice-President, Global Head of IT & Technology Operations

An IT and logistics expert, Ashme’s vast knowledge and experience drives continuous improvement and innovation for Tag’s global service delivery processes and technology. Her ability to lead teams toward IT excellence in regulations, standards, and best practices is vital for our people and clients’ safe and secure data.

STEPHANIE HANSON

Chief Legal Officer

Far gone are the days when Legal, Risk & Compliance are seen as ‘blockers’ to getting deals done. For Stephanie, it’s crucial that Tag’s L, R & C team are fully immersed in the commercial operations of the business and regarded as solutions-driven business partners who happen to advise on law, risk and regulations. Her ethos is to lead with empathy, inclusivity and authenticity.

STEPHEN KIELY

CEO, Tag Americas

With over 20 years of international experience, Stephen combines strategic vision and entrepreneurial energy to drive growth and innovation. A skilled team builder, he has led cross-functional teams of 1,000+ while fostering trust and delivering results across industries such as technology, pharma, and retail. His leadership is marked by strong partnerships and an unwavering commitment to driving meaningful business outcomes.

MARK KNOWLES

Executive Vice-President, Global Head of Strategy and Technology

Leading Tag’s global technology and go-to-market strategy, Mark leverages his extensive technology and omni-channel production expertise to shape our next-gen production technology and AI strategy. Mark oversees Digital Interact, Tag’s proprietary tech-driven marketing platform, ensuring innovation is at the forefront of our client services.

JAMIE LEIBOWITZ

Executive Vice-President, Global Head of Integrated Delivery

Experienced in driving operational excellence, Jamie leads Global Delivery and Operations at Tag, enabling growth through operating models that elevate creative quality, innovate with emerging technologies, and build strong client partnerships. Also responsible for Transformation, Jamie oversees enhancing our capabilities with globally aligned policies and procedures.

ANNA MORGAN

Global Chief Financial Officer

Anna is an experienced and trusted financial director and advisor with a demonstrated history of exceptional financial acumen at the C-Suite level for B2B people-based organizations representing various sectors. A qualified Chartered Accountant, Anna joined Tag in 2020 following financial director roles in both Private Equity and PLC environments, including WPP PLC in London.

ASAKO NAGAI

Managing Director, Japan

Asako brings extensive experience from Dentsu Inc and her time as a consultant helping clients solve a variety of content and marketing challenges. Asako has driven the development and delivery of marketing solutions across a number of industries, and is ready to use her experience to lead the marketing production transformation for clients in Japan.

KEVAN THORN

CEO EMEA

A challenger of the norm, Kevan first came into the industry believing in the power of great production, a belief which he wholeheartedly stands by today. Kevan’s vision for brands is clear: to drive efficiencies in production with the use of technology, delivering marketing excellence with a sustainable mindset.

FIND OUT MORE ABOUT OUR PEOPLE

ENVIRONMENTAL,
SOCIAL &
GOVERNANCE

We pride ourselves in creating shared value and take our responsibility towards our people, our planet, and our communities seriously. We are proud of our ESG commitments, from creating intelligent sustainable solutions for our business and our clients, to our volunteer days helping our local communities.

OUR ESG COMMITMENT