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Top Five Pharmaceutical Giant.

Speed-to-market, global brand consistency and effective cost control for a top 5 pharmaceutical giant.

Results.

product marketing materials launched

20%

savings on all sourced materials

$35M USD

savings in creative production over 5 years

Increased

speed to market

5,500

product marketing materials launched

Story.

We were chosen to bring connected global creative and sourcing services to a top 5 Pharmaceutical giant.

They needed 5,500 marketing materials created, reviewed and delivered ahead of the competition while building global brand consistency across different markets and driving efficiency across their marketing supply chain in all markets.

To achieve this, we created detailed workflows and adapted best-practice methodologies to support their production process.

We established a global creative production and print sourcing team to connect tactics across regions and promotions to deliver marketing campaigns to markets large and small.

This resulted in an average 20% savings on sourced materials and savings of over $35m in creative production over the life of the contract. We reduced timescales from design to global delivery ensuring speed to market.

20% savings on sourced materials and savings of over $35m in creative production
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