Digital transformation - responding to digital disruption.
PwC transforms its entertainment and media outlook publication from print to digital.
savings in print spend
Increased audience penetration by over 250%
Access to user analytics
more targeted and qualified business leads
PwC annually produces a printed, high profile publication called 'outlook' about industry trends in the entertainment and media industries in Australia. As these industries began focusing on digital disruption, PwC had to respond quickly to rapid industry changes.
PwC sought to track distribution and usage of their publication, generate more qualified sales leads in the entertainment and media sector, reduce their carbon footprint, increase audience penetration and reduce print spend.
The result was an e-commerce web site that enabled users to access content through an engaging interface which features embedded streaming videos and interactive graphics.
Hear from our client David Wiadrowski, PwC Partner
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