Leading Global Beverage Company.
Eliminating silos and reducing asset waste through a central asset repository.
Our client a leading global beverage company pioneers asset re-use through our central technology solution.
Approximately $10 million by 1% asset reuse
with 70,000 staff and 6,000 agencies
by keeping existing assets
A leading global beverage company needed to find a consistent, reliable way to manage, search, retrieve or reuse marketing assets globally. They previously relied on building hundreds, potentially thousands of narrow highly specialised tools or systems aimed at specific use cases.
This resulted in increasing series of silo systems that did not collaborate. Limited collaboration reduced the sharing of ideas and innovative marketing concepts within the company.
To counter this, Williams Lea Tag proposed CMD, our marketing resource management tool that eliminates silos and allows any market to re- purpose, reuse or publish existing company content.
Our solution created an improved environment for collaboration, improving the speed to market of campaigns. We managed to significantly reduce costs and improve operational efficiencies.
Our client needed a consistent and reliable solution to manage their marketing assets globally.
Whether you're already working with us,
or want to learn more about what we can do.