BP China was suffering from low customer engagement due to the use of global marketing assets not resonating with the local market.
Localisation of global messaging was time-consuming, often delaying the roll-out of campaigns. Minimal marketing budget and tight timelines created a number of challenges.
The solution we provided a number of services including an end-to-end creative production solution, client servicing, photo shoot management, design, localisation and adaptation.
Our solution resulted in an improved customer experience, quicker roll-out times for events, streamlined operational processes, reduced operating costs and effective asset sharing with local and global teams.