BP China improves customer engagement through innovative, fast and cost effective creative production solutions
Improved customer experience, streamlined processes, reduced operating costs and speed-to-market
50% cost savings on new marketing assets
usable asset base by 90%
Production costs by 50% for Internal photo shoots
BP China was suffering from low customer engagement due to the use of global marketing assets not resonating with the local market.
Localisation of global messaging was time-consuming, often delaying the roll-out of campaigns. Minimal marketing budget and tight timelines created a number of challenges.
The solution we provided a number of services including an end-to-end creative production solution, client servicing, photo shoot management, design, localisation and adaptation.
Our solution resulted in an improved customer experience, quicker roll-out times for events, streamlined operational processes, reduced operating costs and effective asset sharing with local and global teams.
Localisation, minimal budget and tight timelines created a number of challenges for BP.
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