Zurich offers a wide, complex range of insurance products and services. They have offices in over 170 countries.
They needed a comprehensive marketing communications system that could improve brand control and provided the platform for the sharing and re-use of marketing assets.
We provided CMD, our Marketing resource management application and tailored it to our client's needs.
'BlueRoom' is now the centre of Zurich's global marketing communications.
A digital asset management system for showcasing and sharing assets globally and an online workspace for campaign management, project planning, best practice, briefing, approvals, reporting and more.
BlueRoom helps the Marketing and Communications functions across the globe, together with their external partner agencies, to manage their marketing activities from one central online workspace.
Certain sections of BlueRoom have also been opened up to all Zurich employees to access Zurich images, guidelines and other marketing material to be reused, to ensure brand consistency.