Consistent colour brilliance for Net-A-Porter’s magazine.
Net-A-Porter, the international luxury fashion retailer, was launching a new, high fashion bi-monthly ‘Porter magazine’.
They needed to produce the magazine in four different price versions, plus a digital edition, and store all their content on a central database whilst ensuring colour and branding consistency throughout.
We provided CMD, our marketing resource management application to plan, process and manage the versioning.
The automated workflows provided visibility and control from asset evolution and production to the distribution of each version.
Porter magazine launched in early 2014 to rave reviews from the industry and increased readership.
Our technology solution and brand management processes successfully ensured that global brand consistency and quality was maintained across regions to deliver the magazine faultlessly and on time.
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