The Challenge.

Our client - a global retail corporation that operates a chain of hypermarkets, discount department stores and grocery stores - needed to improve the way they managed their circulars across their 4,000 US stores.

The retail giant was spending $100 million annually on pre-press, paper, print and logistics.

They were frustrated by their internal resources, high print spend and slow response to demands for more urgency and flexibility.

The Solution.

We set up a dedicated near-site team of marketing supply chain experts, who were in turn closely supported by our Strategic Sourcing group.

Together, they re-engineered processes and procurement practices, and put new ones in place without impacting existing operations.

Our online procurement technology also delivered more detailed fiscal accountability, from quote and PO approval tracking to specification, artwork and production timeline controls.

The Result.

We sent out 50% more circulars with shorter lead times, without compromising on quality materials, while still producing consistent, on-brand items.

The new vendor strategy also played a key role in saving $70 million on circulars over four years resulting in gross savings of 20-30%.

The increased head count combined with lowering risks and our flexible and scalable solution have enabled our client to face whatever challenges the highly competitive retail environment throws at them.

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