The Challenge.

Expense reduction and process efficiency whilst maintaining a consistent customer experience around the world was key to the successful implementation of global creative services with this biomedical and pharmaceutical company.

The Solution.

We reduced the number of staff by setting up an off-site New York studio to lead our cost-effective Indian creative team in the creation and management of templates and images.

However, due to an unforeseen decrease in the volume of work our client received, we adapted and responded by shrinking the on-site team and closing the off-site studio, to further save on expenses.

The Result.

We have saved $5 million to date, reduced team numbers and maintained service ratings above 95%. We have guaranteed consistency by repurposing global or national events, giving the biomedical and pharmaceutical company a local look with templates customised by less expensive sites.

With a merger on the horizon, we're now adapting style guides and templates to help all areas of the business save on time and costs.

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