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Online experience


Tailored Content


Consumers about IKEA kitchens

As IKEA wanted enhanced website content and structure, Williams Lea Tag teamed up with Mother London to evaluate their existing kitchen website, to see how it fared against IKEA’s brand proposition, design, price, quality and service values.


We developed a purchase process model with user personas so that IKEA could prioritise messaging and functionality at each step. Then, we produced a rationale and principles for page elements to aid consistency during and beyond the project, before using SEO analysis, copywriting, custom HTML, flash and tablet optimisation expertise to deliver a programme of new content.


Our collaboration, comprehensive prototyping and development resulted in a rich online experience that educates consumers on the quality and service of IKEA kitchens.

A rich online experience, educating consumers on the quality and service of IKEA kitchens.

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