Williams Lea Tag appoints first Marketing Services MD for EMEA

Williams Lea Tag, the leading independent global marketing activation partner, today announces the appointment of George Porteous as Managing Director for EMEA Marketing Services. The appointment demonstrates Williams Lea Tag’s increasing focus on growth in the Marketing Services space.

George brings a breadth of experience across marketing disciplines including brand advertising, digital innovation and design, and large-scale marketing transformation, at leading players such as Google, Sapient, Accenture Interactive, TBWA and BBDO.

Jonathan Simpson-Dent, EMEA CEO, said: “George joins our fantastic team at a significant time as our European Marketing Services business makes strides against ambitious growth plans. He will play a leading role focusing on client services and growth.”

George Porteous commented, “I’m delighted to join Williams Lea Tag. There’s an exciting opportunity to build on the recent acquisitions, develop further innovation in our services and to drive the growth of our Marketing Services business. I’m looking forward to partnering with our clients to reshape their marketing capability and ensure greater effectiveness and efficiency." 

Williams Lea Tag has recently announced three acquisitions in the Marketing Services space: Taylor James, a leading digital production house, THP, an on-demand digital content and social media content agency and end-to-end shopper marketing activation partner, Popcorn Global.